Top Beauty & Cosmetics Websites in Nigeria

Name: Top websites in Nigeria (Beauty & Cosmetics)
Creator: Semrush
License: https://sem.toolspire.one/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Nigeria, Updated June 2026

June 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

nivea.com.ng

71.7K

2.22%1.59K

97.78%70.11K

↓7.15%

↓31.64%

Direct

fragrantica.com

67.94K

14.29%9.71K

85.71%58.23K

↓44.35%

↑49.37%

Direct

fragrances.com.ng

32.63K

30.69%10.01K

69.31%22.61K

↓64.1%

↓21.15%

Direct

munacosmetics.com

26.94K

0.67%180

99.33%26.76K

↑1,925.56%

↓37.99%

Direct

oriflame.com

25.44K

13.88%3.53K

86.12%21.91K

↑44.43%

↓68.93%

Direct

essenza.ng

20.05K

28.86%5.79K

71.14%14.27K

↓43.46%

↓20.21%

Direct

gruum.com

16.19K

0.17%27

99.83%16.17K

↑108.36%

↑370.95%

Direct

cocci.com.ng

11.89K

4.63%551

95.37%11.34K

↑8.68%

↓51.96%

Search

yesstyle.com

11.59K

7.37%854

92.63%10.73K

↑16.28%

↑317.14%

Direct

superdrug.com

10.61K

4.88%518

95.12%10.1K

↑180.84%

↓33.68%

Direct

citybeauty.com

9.12K

-

100%9.12K

0%

↑246.64%

Direct

olaplex.com

8.99K

-

100%8.99K

↓23.9%

↑756.5%

Direct

ipsy.com

8.01K

1.87%150

98.13%7.86K

↓45.65%

↑117.84%

Direct

curology.com

7.9K

-

100%7.9K

↓46.37%

↑7,437.43%

Direct

sephora.com

7.52K

34.02%2.56K

65.98%4.96K

↓35.26%

↑47.93%

Direct

laroche-posay.us

7.25K

2.97%215

97.03%7.03K

↓17.84%

↑109.31%

Search

spacenk.com

7.23K

9.13%660

90.87%6.57K

↑162.62%

↑213.17%

Direct

incidecoder.com

7.14K

2.14%153

97.86%6.99K

↑1,877.84%

↓12.38%

Search

aveeno.com

7.03K

4.17%293

95.83%6.74K

↑4,554.97%

↑20.93%

Search

lamifragrance.com

6.99K

6.28%439

93.72%6.55K

↑68.87%

↑81.96%

Search

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Key Insights on Top Beauty & Cosmetics Websites in Nigeria on June 2026

As of June 2026, nivea.com.ng leads Beauty & Cosmetics in Nigeria with 71.7K monthly visits. Its audience skews mobile-first (2.22% desktop / 2.22% mobile), and traffic is down month over month -7.15% and down year over year -31.64%. fragrantica.com holds second with 67.94K visits and a mobile-leaning mix (14.29% desktop / 85.71% mobile), while fragrances.com.ng ranks third with 32.63K visits.

Across the leaders, citybeauty.com is the most mobile-first (100% of visits), whereas in-cosmetics.com is the most desktop-reliant (100%). Momentum favors aveeno.com in the latest month (4,554.97%), while scentbird.com shows the steepest pullback.

Acquisition patterns also differ: nivea.com.ng is driven primarily by search, nivea.com.ng by direct, and nivea.com.ng by referral; overall, 67 of the top 100 sites are direct-led, 30 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Nigeria